Johnnie Walker Blue Label Ultra Secrets
Johnnie Walker Blue Label Ultra Secrets
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The Ultra bottle is the results of a 5-calendar year quest by Johnnie Walker’s proprietor, Diageo, to find the most sustainable and lightest packaging attainable while retaining the luxurious aura in the franchise and its Specific combination of whiskies, which include ultra-unusual Oban, Brora, Royal Lochnagar, and several ghost distilleries.
This new, light-weight bottle can be a issue of exquisite attractiveness; but extra importantly, it demonstrates what is feasible On the subject of lightweighting glass. We will keep on implementing these learnings across our selection, getting much more progressive strides as we look to the way forward for Scotch.”
Diageo’s experimented with sustainable packaging ahead of—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle may be the suggestion with the spear for glass—specifically for companies wishing to market in Europe.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has long been designed by adopting a test-and-study model, building and Discovering without limitation and imagining what the way forward for light-weight luxury packaging could carry.
We hope that our discoveries can have a favourable effect throughout the wider marketplace and assist find new prospects for lighter, lessen carbon packaging possibilities.”
This will create a discreet opening through which the bottle can be eliminated. Just after pouring a glass of the scarce, specially blended whisky, we invite you to return the bottle to its cradle—its organic resting spot and also a testomony to purposeful structure.
The result can be an market-initially that, as well as reaching exquisite splendor, showcases what luxurious, lighter-bodyweight, reduced-carbon bottles of the long run could seem like. As Section of the Diageo Spirit of Development action strategy, Johnnie Walker aims to reduce the excess weight of glass used in its packaging; an ambition which is geared toward lowering the quantity of carbon emissions related to packaging.three Although the technological innovation is just not but available to launch bottles of this fat at scale, permanently, the information Johnnie Walker has garnered is currently being placed on lightweighting tasks across the Diageo portfolio.
Johnnie Walker Blue Label Ultra may be the brand’s lightest 70cl Scotch whisky glass bottle thus far and also to the ideal in the manufacturer’s knowledge and study, the entire world’s lightest 70cl Scotch whisky glass bottle2 . The design can take Daring strides and dares to experiment that has a recognised paradigm of luxurious.
With fewer than 888 bottles produced globally, Just about every bottle is individually numbered and presented inside of a luxury collector’s case.
We're here everytime you're wanting to take the plunge with Johnnie Walker and discover cocktail recipes, new products launches and the newest from our world of whisky.
5 years in the past, Johnnie Walker established out with a certain ambition; to maneuver the spirits industry forward. Getting seen that lots of luxurious classes ended up heading in a different way – ‘fragile’, rather than ‘hefty’ – the brand sought to experiment with one among its most luxury whiskies. Aiming to push the boundaries of lightweighting glass, all inside the name of progress.
With much less than 888 bottles introduced globally, Each and every bottle is individually numbered and introduced in a very luxury collector’s case.
Explained approach aims to reduce the fat of glass in Johnnie Walker packaging. This will have a direct impact on the carbon emissions of Johnnie Walker packaging, both of those regarding output and transport.
Professional whisky tasting requires follow. Use our do's and don'ts to demystify the working experience and luxuriate in your drams in a whole new way.
That is a one particular-off bottle for now illustrating the artwork with the doable, as being a layout experiment and redefining light-weight as luxury. We will continue on to apply these learnings across read more the broader Diageo variety.
Liquid Mild enveloped readers within a mesmerizing interaction of sunshine and shadow, with shifting gentle passing by way of glass forms and projecting stylish styles on to white walls.
Considering that the time of its founder, John Walker, individuals that Mix its whiskies have pursued flavour and quality above all else.